Hello and welcome

I'm Helen, and its lovely to meet you.


Please let me be the first to give you a warm welcome to Lulu’s!

She may be new to you, but Lulu’s has been helping ladies find their perfect gown for many years.

​I opened her beautiful doors 14 years ago, filled her rooms with my favourite people (my creative design team!) and added our award - winning collection of gowns – her walls have been filled with magic ever since!

​I’m naturally drawn to people with big hearts so it’s no surprise team LB is full of kind, creative souls, who think nothing of going the extra mile, I believe it’s why we’re famous for our customer service!

My hopes for Lulu’s have never changed… that I could help even the most doubting of ladies feel beautiful and truly confident in herself. It’s a hope I’ll never stop striving for.

I’ve been a buyer for 15 years and fashion and design (in any form!) is my passion.


Alongside Lulu’s, I head a team of designers, pattern cutters and dressmakers and together we make up the L J Group. Our pieces are sold all over the world but start life in our design studio in Blackburn. Whilst not as pretty at Lulu’s, our workrooms bring dreams to life, thanks to our talented team!

I am also mum to two beautiful boys, Bertie and Wilf, wife to Dan (a very lucky man!) and a very proud cat owner of Lew, our beloved rescue cat. 

But that’s enough about me!

I’m going to hand over to Jess now, Lulu’s wonderful manager and one of my greatest friends.

She’s going to tell you all about what you can expect when you join Team LB! 



Lulu Browns was born


I finally married my best friend, Dan! We met when I was 17 and 16 years later, I still adore him 


We moved to our new home in Whalley where you will find us today


Best Bridal Retailer North



Great Northern

Wedding Awards



Long Standing Retailer of the Year


We continue to offer our brides a luxury experience within our award winning boutique



We take our biggest leap yet and enter the world of design and manufacturing with the L J Group. 

Say Hello.

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