I’d packed in my university course (in Contemporary Film & Video), handed my notice in at Ann Summers (the job that made me fall in love with retail), and had a small business loan from my Dad. I was full of optimism (with no idea that the recession of 2009 was just 18 months away) and about the embark on the very disappointing journey of operating a retail store, during an economic crisis!

Then...a chance meeting with a bridal shop owner in the toilets of a hotel would change my career, and Lulu’s, forever. 

To cut a massively long story short (!), I took a huge leap of faith and bought a bridal boutique that was going out of business. 

Despite the challenges, a few dark years, and some very steep learning curves, I honestly wouldn’t change a thing about the journey of Lulu’s. 

We have been lucky enough to be awarded Best Bridal Retailer of the Year, Customer Service of the Year and Long - Standing Retailer of the Year.

I am thankful for many things, but having the honour of being a part of so many beautiful ladies’ lives as they prepare to marry is something I will never take for granted. 

Alongside Lulu’s, I am a very proud mum to two beautiful boys, Bertie and Wilf, whom I share with my long suffering, wonderful husband. 

Dan is a furniture dealer, and together we operate our furniture/fashion businesses side by side. 

To say life is busy would be a slight understatement, but I have finally surrounded myself with an incredible team – one whom I am immensely proud of – and together we have battled to keep the Lulu’s dream alive throughout the pandemic. 

You will hear me talk about Jess a lot! Jess is one of my greatest friends and my right-hand lady. Together, we look after our team, our brides and each other. It’s a relationship that is built on trust and I promise you, you’ll never meet a heart bigger than hers. 

Thank you for choosing to visit Lulu’s, I hope you have enjoyed being a part of our journey just as much as I’ve loved being a part of yours!



Lulu Browns was born


I finally married my best friend, Dan! We met when I was 17 and 16 years later, I still adore him 


We moved to our new home in Whalley where you will find us today


Best Bridal Retailer North



Great Northern

Wedding Awards



Long Standing Retailer of the Year


We continue to offer our brides a luxury experience within our award winning boutique



We take our biggest leap yet and enter the world of design and manufacturing with the L J Group. 

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